Google Ads
Google Ads Performance
Spend
$139.96
Clicks
51
Impressions
845
Leads
2
Cost Per Lead
$69.98
CTR
6.04%
| Campaign | Spend | Clicks | Impressions | Leads | CPA | CTR |
|---|---|---|---|---|---|---|
| Search | Arrow Boards Michigan | $87.21 | 23 | 382 | 1 | $87.21 | 6.02% |
| Search | Traffic Safety Equipment | $28.07 | 14 | 215 | 0 | - | 6.51% |
| Search | Traffic Control Equipment | $24.68 | 14 | 248 | 1 | $24.68 | 5.65% |
| Total | $139.96 | 51 | 845 | 2 | $69.98 | 6.04% |
Strong click-through rates across all campaigns (5.65% to 6.51%), well above industry average. The Search | Traffic Control Equipment campaign delivered the best cost per lead at $24.68.
Meta Ads Performance
Spend
$155.90
Impressions
13,573
On-FB Leads
11
Cost Per Lead
$14.17
CTR
2.19%
Meta Ads is the top lead driver for Traffic Solutions, generating 11 leads at $14.17 per lead. Strong audience targeting is converting Facebook traffic into qualified inquiries.
LinkedIn Ads
LinkedIn Ads Performance
Spend
$143.05
Impressions
1,646
Clicks
13
CTR
0.79%
CPC
$11.00
LinkedIn Ad Set Breakdown
| Ad Set | Impressions | Clicks | CTR | CPC |
|---|---|---|---|---|
| Arrow Board Ad Set | 549 | 5 | 0.91% | $9.54 |
| Safety Cones Ad Set | 549 | 4 | 0.73% | $11.93 |
| Traffic Control Ad Set | 548 | 4 | 0.73% | $11.60 |
Top Ad Creatives
Best performing Meta and LinkedIn ad designs
Arrow Boards
Traffic Control
Safety Equipment
Equipment Rental
LinkedIn Campaign
Brand Awareness
Top Search Keywords
Highest performing keywords driving traffic and leads
| Keyword | Campaign | Clicks | Impressions | CTR |
|---|---|---|---|---|
| arrow board rental | Arrow Boards Michigan | 8 | 62 | 12.90% |
| traffic cones for sale | Traffic Safety Equipment | 5 | 48 | 10.42% |
| traffic control equipment | Traffic Control Equipment | 4 | 38 | 10.53% |
| arrow board for sale | Arrow Boards Michigan | 4 | 45 | 8.89% |
Negative Keywords Added
12 negative keywords added to block irrelevant traffic:
orange safety cones
road work signs
caution cones
orange cones for sale
road safety cones
diy traffic cones
mini cones
kids safety cones
cone zones game
traffic cone hat
safety cone meme
traffic cone costume
Work Completed
- Created UGC video / Higgsfield video
- Implemented requested ad changes on Meta content
Social Media Planner
Scheduled content calendar from GoHighLevel
