Google Ads
Google Ads Performance
Spend
$86.47
Clicks
83
Impressions
1,246
Leads
6
Phone Calls
9
Cost Per Lead
$14.41
| Campaign | Spend | Clicks | Impressions | Leads | CPA | CTR |
|---|---|---|---|---|---|---|
| PMAX | General | $75.42 | 56 | 1,061 | 5 | $15.08 | 5.28% |
| Search | General | $11.05 | 27 | 185 | 1 | $11.05 | 14.59% |
| Total | $86.47 | 83 | 1,246 | 6 | $14.41 | 6.66% |
Meta Ads Performance
Spend
$5.26
Impressions
468
CTR
2.99%
Meta Ads budget was strategically reduced and reallocated to Google Ads and Plumbing, where performance was stronger. The remaining spend maintained brand presence with minimal investment.
LinkedIn Ads
LinkedIn Ads Performance
Spend
$11.59
Impressions
785
Clicks
13
CTR
1.66%
CPC
$0.89
Top Ad Creatives
Brand Campaign
Service Highlight
Lead Generation
Brand Awareness
Negative Keywords Added
10 negative keywords added to block irrelevant traffic and reduce wasted spend:
well drilling
unnerstall construction
keeley companies
commercial contractors near me
road construction company near me
laborers local 110
plumbing contractor near me
plumbing company near me
plumber near me
home construction companies near me
Work Completed
- Set up Zap with HTML email for Request Bid form notifications
- Set up Contact form to HTML Email zap
- Reduced contracting advertising budget and reallocated funds to plumbing
- Edited and revamped creatives, ensured logo accuracy and fixed truck graphic
Social Media Planner
Scheduled content calendar from GoHighLevel
